Brightcove (Nasdaq: BCOV) has bulked up its online-video platform technology expertise by acquiring privately held Zencoder, a cloud-based video encoding-service provider used by more than 1,000 worldwide organizations, the companies announced in a news release.
Brightcove already has a family of products to publish and distribute professional digital media, including what it claims is the "market-leading online video platform." Zencoder brings an open source HTML5 video player, Video.js, used by more than 24,000 Web sites to that product family.
The acquisition "will advance Brightcove's position as a leading cloud platform provider that not only provides rich end-to-end solutions for digital content publishing and distribution but also offers scalable standalone building blocks for developers to build custom systems," Jeremy Allaire, Brightcove's chairman-CEO, said in the news release, adding that the expectation is that the "Zencoder team" will "help drive innovation and expand our platform-as-a-service offerings that empower users to deliver world-class content experiences to consumers on every device."
Specifically, Zencoder's customer base includes PBS, Scripps Networks Interactive (NYSE: SNI), IGN, SmugMug, Yammer, TwitVid, College Humor, Funny or Die and other less humorous sites, the news release continued.
Brightcove said that the Zencoder cloud-encoding service is "currently disrupting the traditional on-premise hardware and software encoding market" and the Video.js HGTML5 video player "is disrupting the market for open source video player technology."
It's all part of the job Zencoder's founders set out to accomplish, John Dahl, CEO and co-founder of the company said in the news release.
"Our founding mission was to build the best suite of media processing services in the cloud with a focus on powerful, API-based tools for developers," Dahl said. This goal is shared by Brightcove, he said, and "by joining forces we believe that we will be well positioned to accelerate Zencoder's growth."
That growth will happen in Zencoder's offices in San Francisco which will become the Brightcove Bay Area Development Center, mimicking ones the Boston-based company has located in Seattle and Boston.
- see the release
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