Brightcove adds Virgin Media as it continues European push

Online video platform Brightcove, which has set a torrid pace of late as it's expanded its presence in Europe, today announced that the U.K.'s Virgin Media has standardized on the Brightcove video platform.

Brightcove's online video platform will be used by Virgin Media-which offers online news, sports, music and entertainment content--to support short-form video content across

"We're putting at the heart of our entertainment line-up with the recent launch of our music video on demand service and our new gaming site," said Alex Green, executive director of TV and Online at Virgin Media. "Brightcove will help us deliver a fantastic video experience for all of our visitors as we bring more and more content online." gets around 11 million visitors a month.

Virgin Media Television's LIVING, which recently launched Liv, the U.K.'s first online TV channel to deliver free, exclusive, and original short-form video content, will be the first property to roll out the Brightcove platform. The move also enables LIVING to deliver its video content to a host of third party websites and social networks.

Over the past weeks, Brightcove has been busy expanding its customer base in Europe.

The company announced a major expansion in Spain, launching a fully-localized Spanish language video platform there this week, as well as establishing several new strategic and technology partnerships and announcing a gaggle of recently landed customers as part of its growth. Brightcove said it had added Tuenti, Grupo Vocento, Sony Music Spain, Condé Nast Digital Spain, Grupo V, GEC, GX Magazine and TQMadrid to its roster of customers in Spain.

Last week, Brightcove said it was the player of choice for Turner Broadcasting in the U.K., Spain, France, Italy, Germany and other European countries. Brightcove's platform gives Turner a higher-quality online product with more flexibility and advanced customization that will allow it to develop new revenue streams via online advertising and to enlarge its audience. The first sites to launch include Cartoon Network, Boomerang and Adult Swim.

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