Brightcove building new TVOD service for Bollywood producer LoneRanger


Brightcove announced that it’s been tapped to build a new transactional video on demand service for Bollywood producer LoneRanger. The service is expected to launch in mid-November.

LoneRanger is a studio specializing in mystery and suspense content that is run by Vikram Bhatt, a Bollywood veteran who has directed films including “Ghulam,” “Raaz,” and “1920.”

“Today’s viewing experience is as much about mobile delivery as it is about television. So we were looking for a partner that could help us revolutionize the user experience for Bollywood fans on all platforms,” said Bhatt in a statement. “Brightcove’s platform performance, player speed and technology stack were real differentiators in creating a service that was theater-like for our viewers. We also wanted a vendor that could help us get to market quickly and, using the Brightcove platform, we anticipate being able to stand up our service within weeks after signing the contract.”


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

“When we opened our office in Mumbai earlier this year, we did so believing India posed an enormous opportunity because of the explosive growth in online video in the region,” said Brightcove CEO Andrew Feinberg in a statement. “Our rapid penetration into the Bollywood production market is evidence of the opportunity, and I couldn’t be more pleased that it is with a brand and director the caliber of LoneRanger and Mr. Bhatt, respectively.”

RELATED: Netflix lands exclusive deal with India's Red Chillies as Amazon closes in

A U.S. video firm like Brightcove working with a Bollywood producer on a streaming service comes as streaming services like Netflix and Amazon are attempting to get a foothold in India via original content deals. Late last year, Netflix signed a deal with Indian production company Red Chillies to distribute the studio’s films. Shortly after, Amazon announced its own content deal in India with Xilam Animation, making Amazon the exclusive streaming platform for kids' shows including “Oggy & the Cockroaches” and “Zig & Sharko.”


Suggested Articles

FuboTV is reporting some significant increases in engagement on its streaming TV service as part of its new Portrait of a Cord Cutter report.

Verizon is revealing any specific numbers yet about how its Disney+ promotion is going, but CEO Hans Vestberg did call it a “win-win."

Peloton is teaming up with Amazon to launch a streaming TV app on Amazon Fire TV devices and smart TVs in the U.S., the U.K. and Canada.