Brightcove names Mendels president, COO

OVP Brightcove is bulking up its leadership ranks, adding former Adobe exec David Mendels to its corporate letterhead as president and COO, putting a little more distance between itself and last year's rumors that the company was a takeover target. Mendels will remain a member of Brightcove's board of directors, which he joined in 2008.

Mendels most recently was the executive vice president and general manager of Adobe's enterprise software and Business Productivity division, a billion-dollar business that included Adobe Acrobat, Acrobat Connect, LiveCycle and Flex.

Brightcove CEO and Chairman Jeremy Allaire said Mendels will play a crucial role in guiding the company's global expansion.

"With David joining me as a key executive leader and partner at Brightcove, we are gaining a powerful asset who will be a key element of our rapid growth and global execution in the coming years," said Allaire. "I worked with David extensively in the past and he has an exceptional ability to execute, dynamic leadership skills, and an incredibly deep understandings of how to build great Internet platform businesses. Walking into 2010, we are poised for another remarkable year in terms of growth, customer traction and global expansion. David's addition to the executive team will be rocket fuel for us and our customers."

Brightcove has been on the move of late, announcing a new release of its software in November that included Brightcove Express, a product targeted at the lower end of the video market at just $99 a month. It also was named as one of the top video companies in a Forrester report that ranked it as one of the top two companies in its class.

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