Telecom Italia's digital division, Matrix, has selected Brightcove's Video Cloud to power its online video initiatives for its Virgilio consumer news and entertainment website.
The site attracts more than 15 million Web users per month and is one of the largest consumer sites in Italy.
It offers email, media sharing, news and location-based services to Italian-speaking users around the world.
Telecom Italia said the Video Cloud will allow it to expand the new advertising-supported news and entertainment site, Vitv, which aggregates video content from multiple Italian news, television and cinema sites.
Video Cloud will enable Virgilio to publish, distribute and monetize video content on Vitv across multiple devices, from PCs and smartphones to tablets and connected TVs.
"A key element to our users experience on Virgilio.it is video, so it's crucial we are able to provide a broadcast-quality viewing experience on Vitv given the breadth of content we publish," Marco Fillo, head of Platforms Web Services at Matrix, said in a release. "With Video Cloud, we're able to go beyond the basics of online video and provide a rich experience where our visitors are able to access content on their mobile devices, engage through comments, recommendations and ratings and share videos with friends via Twitter and Facebook."
The company also announced it had added Spanish multimedia communication aggregator smartycontent to its roster of customers. Brightcove will power its i_smarty multimedia content player. Smartycontent has an audience of 12 million unique users.
- see this Brightcove blog
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