Cable One's Might: programming costs, OTT disruption spell rough times for traditional TV

Why are ratings for linear video plummeting? Cable One CEO Thomas Might has a theory -- several, really, based on some classic business concepts mixed with the market disruption brought by OTT.

"The lower end of the market can no longer afford the big bundle; the number of disruptive OTT technologies and vendors are now multiplying rapidly; and the millennial generation has very limited interest in traditional TV viewing," Might told FierceCable Editor Daniel Frankel in a new hot seat interview.

And while Cable One is continuing to see profits from its video and triple-play business, the company has pivoted toward providing primarily high-speed data to residential customers and business services. Check out Might's vision of the video future in this exclusive Hot Seat interview. 

Suggested Articles

In its continuing quest to be available on every display in and around the house, Dish Network virtual MVPD Sling TV just launched on Google Nest Hub.

Effectv is launching Mnemonic, a full-service creative agency and a self-service creative portal through Effectv Ad Planner.

Kevin Mayer, chairman of Disney’s direct-to-consumer and international business, this week further explained the troubles.