Cable One's Might: programming costs, OTT disruption spell rough times for traditional TV

Why are ratings for linear video plummeting? Cable One CEO Thomas Might has a theory -- several, really, based on some classic business concepts mixed with the market disruption brought by OTT.

"The lower end of the market can no longer afford the big bundle; the number of disruptive OTT technologies and vendors are now multiplying rapidly; and the millennial generation has very limited interest in traditional TV viewing," Might told FierceCable Editor Daniel Frankel in a new hot seat interview.

And while Cable One is continuing to see profits from its video and triple-play business, the company has pivoted toward providing primarily high-speed data to residential customers and business services. Check out Might's vision of the video future in this exclusive Hot Seat interview.