Chromecast to get more content

Chromecast may be getting some new content very soon. Google (Nasdaq: GOOG) opened the software development kit (SDK) to all developers. The kit previously had been limited to Google partners such as Netflix (Nasdaq: NFLX) and HBO.

Opening the SDK means more developers will be able to build to Google's "Cast" function, which streams video or other content to the Chromecast HDMI dongle while an iOS or Android device controls and authenticates the programming. That could prompt a wave of new apps integrating the technology.

There are some limitations. Apps that integrate the technology must honor the terms of service, which prohibit sexually explicit content, as well as hate speech, violence and bullying and online gambling, GigaOm reports.

A variety of video providers already have said they plan to integrate Chromecast support, including Aereo, Vimeo, and AOL On, according to Time.

For more:
- Read the Chromium blog post
- Time had this report
- GigaOm had this report

Related articles:
Chromecast gets HBO Go
Hulu apps get Chromecast support
Vimeo, Pandora, Redbox Instant, others lining up Chromecast support