CinemaNow expands offerings to HD, 3D and interactive content

Sonic Solutions' CinemaNow, the engine behind the OTT services offered by Blockbuster and Best Buy, is getting a major upgrade that will allow it to stream hi-def, 3D and interactive content. CinemaNow 2.0 is being demoed at the Consumer Electronic Show in Las Vegan this week (Jan. 7-10). The upgrade will give users an experience similar to that of a Blu-ray Disc with 1080p HD and access to the additional content found on discs.

The platform will integrate with a range of connected TVs, Blu-ray players, and set top boxes and will also be featured on PC and mobile devices. The PC client for Roxio CinemaNow offers a full-screen user interface, touch functionality and Windows 7 compatibility. For mobile devices, the CinemaNow 2.0 platform will be available on the Android and Win Mobile platforms.

"Our goal over the last year was to establish our digital delivery platform on leading consumer electronic devices and with major retailers," Mark Ely, executive vice president of strategy for Sonic Solutions, said in a prepared statement. "Having achieved that goal, our plan for 2010 is to further advance the Roxio CinemaNow entertainment platform and enable our partners to deliver an exceptional user experience through rich interactivity, and amazing high definition video and audio quality."

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