Multiscreen content providers are moving forward on their 2016 strategies, and end-to-end video delivery companies are beginning to reap the benefits. Two cases in point: Net Insight and Synacor, who each announced deals with major providers.
Net Insight, which debuted a new "true live" synchronized OTT solution two weeks ago, said it has signed an agreement with Tata Communications which will see its solution paired with Tata's own Media Ecosystem as part of its global content delivery offering. "By building Net Insight's innovative technology into our global Media Ecosystem, we are empowering media companies to manage, deliver and broadcast live OTT content in sync, anywhere in the world, and to harness live sports and music events for additional revenues, as people's evolving content consumption habits continue to disrupt the industry," said Brian Morris, VP and GM, Global Media and Entertainment services, Tata Communications.
Tata said it tested the Net Insight solution with Formula One Management during a recent Grand Prix in Singapore, delivering a live trackside feed from the race to Formula One Management's tech headquarters near London. The company said that there was "no time lag" between the live TV broadcast and the same footage streamed to an app.
Synacor, meanwhile, will be delivering its full set of multiscreen delivery solutions to GVTC, a fiber service provider that offers triple-play service and home security and automation services. The agreement is a big expansion of Synacor's earlier deal with GVTC to provide white-label technology to the operator. Synacor will now provide end-to-end video solutions, its native mobile apps that integrate billing and account management functions, a multiscreen search and discovery platform, and e-mail services.
The expanded service enables GVTC to offer out-of-home viewing to its pay-TV subscribers, among other things. "We're excited to deploy Synacor's full product suite, including their end-to-end video solutions, which will allow our customers to enjoy their subscriptions in and out of their homes, and on devices of their choosing," said Tom Zanoli, Internet product manager for GVTC. "Our partnership with Synacor also benefits GVTC by driving engagement and providing additional monetization opportunities."
The deal is the latest in a series of team-ups with Tier 2 operators: Mediacom, Grande Communications and WOW are among those putting together TV Everywhere and out-of-home solutions with Synacor.
Synacor's continued deals illustrate the company's slow but steady progress away from its struggles in the previous year, when activist investors called for the board to be ousted and the company was forced to lay off workers and streamline operations as it looked for a new direction and business model. The company posted a 17 percent increase in revenue during the third quarter, to $12 million, "driven by disciplined sales, a more valuable portfolio of advertising inventory and smart at operations," according to CEO Himesh Bhise.
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