Some of the largest YouTube contributors have formed a trade group to help sell more ads to a wider pool of marketers, according to report in Adweek. The Global Online Video Association, or GOVA, will work on developing online video ad standards and reach out to new advertisers and distribution partners.
Members include Maker Studios, Fullscreen, Revision3, BroadbandTV, Big Frame, MiTu Networks, Magnet Media, DECA and Collective Digital Studio.
Paul Kontonis, who will serve as the association's executive director, said that more multichannel networks, or MCNs, will be welcome to join the group. "A bunch have already expressed interest," he told Adweek.
The association will join the Interactive Advertising Bureau and the Online Publishers Association as the third group representing online publishers.
For more:
- Adweek had this report
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