DirecTV eyes online service for 'price-sensitive' customers

DirecTV (Nasdaq: DTV) disappointed expectations that it would announce a new online video service last week. But it told investors at a conference it held in New York that it's looking into whether an online service might appeal to price-sensitive customers and niche audiences.

Citigroup analyst Jason Bazinet has primed expecations with a note suggesting DirecTV could use its annual investor day to announce plans for an online video service. That didn't happen, but DirecTV CEO Mike White took some questions on the topic.

"What we are looking at is niche ideas--if we get the rights," White said, according to FierceCable. He said he's optmistic that the next 12 months will bring more to say about over-the-top video.

For more:
- FierceCable had this commentary 
- The Wall Street Journal had this report (sub. req.)

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