DirecTV shopping Hulu, too; BroadSoft ups full-year guidance

More news from Fierce:

> With Dish Network's CEO confirming rumors that it's planning to launch a Netflix-type streaming video offering "sooner than later," it shouldn't come as too much of a surprise that competitor DirecTV is in the hunt for a similar component, this time Hulu. Article

> BroadSoft said second quarter revenue increased 63 percent year-over-year to $32.2 million; a significant jump in license revenue--it improved 82 percent to $19.2 million--pumped earnings up to $15.8 million, or 32 cents per share for the quarter. In May, the company forecast 9 cents to 11 cents EPS on $28 million to $29 million of revenue. Article

> Netflix is extending its relationship with indie-studio Lionsgate, signing a multi-year deal with the studio's U.K. division that may signal the streaming video giant's intent to soon enter the European market. Article

> Apple, a company that was on the brink of bankruptcy before Steve Jobs returned as CEO in 1997, temporarily passed Exxon Mobil as the world's largest business by market value. Article

> More evidence of YouTube's ability to monetize its massive user base: the company announced that it has delivered 1 billion views of its "Promoted Videos" ads since launching the program less than 3 years ago. Article

> Add Viacom to the list of established media companies benefiting from digital distribution. In its third fiscal quarter earnings call today, Viacom wouldn't break out specific digital distribution revenue but noted that it is "significant." Last week, CBS and Comcast also raved about the bottom line gains they saw from deals with the service. BTIG's Rich Greenfield estimated digital revenue for the quarter was $70 million, which Viacom executives didn't comment on. Article

> Click-to-play video syndicator Alphabird and Meredith Video Studios are partnering to distribute branded-video content for advertising clients across the Meredith Video Network. Article

> CDN Limelight posted a wider-than-expected quarterly loss, hurt by higher costs, and forecast third-quarter revenue below analysts' expectations, sending its shares down 9 percent in extended trade. Article

> Netflix Canada has crossed the one million-subscriber mark ten months after launching a local video streaming service. Article

> Demand Media released a flurry of news--including two acquisitions and a new premium ad deal with Google--amid its mixed second quarter earnings report that shows progress on ad sales and less success on reaching profitability, eight months after its IPO. Still, it was enough to beat investors' forecasts, which is saying something given the gloom and doom that's been hanging over bankers these days. Article

> Boxee is releasing a new iPad app Tuesday that it hopes will entice new users to check out its media center software and maybe even buy one of its broadband set-top boxes. While the Boxee Box has increasingly focused on adding premium content, the app is about social sharing and video bookmarking. Article

And finally... Forty-nine dancing carrots ask, "Will you marry me?" Video

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