Disney CEO confirms owners 'committed to selling' Hulu

Any doubts that Hulu really is for sale were put to rest today when Disney CEO Bob Iger confirmed that the three media companies that own the site--News Corp., Disney and Comcast's NBCUniversal--are "committed to selling" the site.

Iger, at Allen & Co.'s Sun Valley media conference, didn't predict when a sale would occur but predicted it was inevitable.

Nearly a dozen companies are rumored to be actively investigating the company and how it might fit in their own offerings, among them, Google (NASDAQ: GOOG), Netflix (NASDAQ:NFLX), Microsoft (NASDAQ: MSFT), Yahoo, Amazon, AT&T (NYSE:T) and Verizon (NYSE: VZ).

Google is predicted to be a front-runner, as it likely sees Hulu as giving it access to Hollywood, which has largely ignored it. But Amazon recently has been talked about in rumors, specifically because Hulu CEO Jason Kilar is a former exec there.

Kilar, currently reported to be working without a contract at Hulu, would likely find a relationship with his former bosses easier than the sometimes-tumultuous one he currently has with his media-company owners.

Kilar said Hulu likely would reach 1 million subscribers to its paid service this year and report $500 million in revenue.

Hulu recently signed content agreements with Disney and News Corp., which should make it more appealing to buyers.

For more:
- see this WSJ article

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