EMI picks Brightcove to power online music video properties

New partnerships with online video platforms continue to be released, with Brightcove today announcing it will be EMI Music's online video publishing and syndication platform in North America, giving it a full playlist of the major music labels, Atlantic, Warner Music Group, Universal Music Group and Sony.

Brightcove gives EMI Music a flexible platform with high-end features that allows the label to serve up highly customized viewing experiences, including country and language-specific video experiences for its Web properties.

Brightcove will also help EMI expand the audience reach of its video content through search engine optimization, advanced social sharing tools and a wide-range of third party distribution capabilities

"These new capabilities will be great for our artists and will help us with our mission to bring fans together around high-quality music entertainment programming," said Samir Housri, Director of Business Development at EMI Music.

EMI labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, Manhattan, Mute, Parlophone and Virgin.

Brightcove has joined several other OVPs in positioning itself at the leading edge of a digital music wave that continues to grow. Pundits forecast U.S. consumer spendingon digitally delived music to reach $4.56 bilion in 2013. It was $3 billion in 2009.

It's also been busy hooking up with a variety of other media companies and expanding its offshore presence this year. In the first quargter, Brightcove has added Japanese business media company Nikkei, Virgin Media in the U.K., British financial media company the Financial Times, Turner Broadcasting in Europe, and has launched a localized platform in Spain.

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