White label online video platform Ooyala, today rolled out a set of mobile video publishing tools that give publishers the ability to deliver live streaming video and secure video-on-demand to Apple devices like its iPhone and iPad.
The release expands the reach and monetization capabilities of content owners. Ooyala also introduced a set of cross-device analytics that reveal device usage, viewer preferences and overall video effectiveness over days, weeks or months.
"iPhones, iPads and other mobile devices are critical targets for video--and delivery must be secure, simple and easy to analyze for publishers," said Bismarck Lepe, president of products at Ooyala, in a statement.
As Ooyala points out on its blog, 4Q2010 was the first quarter ever where sales of mobile devices exceeded sales of personal computers, driving an impressive rise in the number of people who are watching video on their iOS and Android tablets and phones.
For more:
- see this release
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