Fullscreen debuts on Apple TV as CMO Klarman departs

Source: Fullscreen / Apple TV

Subscription video service Fullscreen, the Otter Media-owned online video network that grew from its beginnings as a YouTube multichannel network (MCN) to a full-fledged SVOD provider, has made its much-anticipated debut on the Apple TV streaming device.

The service is already available on Android and iOS devices, as well as Google’s Chromecast, but the Apple TV launch adds another piece to the availability puzzle for Fullscreen, which has built its own streaming service.

Even as the app bows in on a major device, Fullscreen’s chief marketing officer, Jason Klarman, is bowing out of the company. The Hollywood Reporter said that Klarman is transitioning into a consulting role and moving back to New York.

Klarman was brought aboard in November 2015 specifically to help the service rebrand ahead of its SVOD launch, which took place in April.

Alan Beard will take over the CMO reins. He’s a marketing and sales veteran who sold his social campaign-focused company, McBeard, to Fullscreen last year.

Since its purchase by the AT&T-Chernin Group joint venture Otter Media in 2014, Fullscreen has worked to build itself as a standalone brand, with original content that is continually refreshed. Its SVOD service is priced at $4.99 monthly, making it competitive with niche OTT services like NBCUniversal’s Seeso comedy network, and it has about 1,000 hours of content including original and licensed series like Dawson’s Creek.

To stay compelling in the increasingly crowded SVOD segment, Fullscreen and Otter Media brought aboard a number of high-powered executives around the beginning of the year. For example, former MTV executive Van Toffler heads up Gunpowder & Sky, the new studio created to develop content both for the SVOD service and for distribution to other online video outlets like Netflix and YouTube Red.

For more:
- see this Tubefilter article
- and this Hollywood Reporter article

Related articles:
Fullscreen, like MiTu, targets bigger OTT audience, revenues with premium strategy
Fullscreen and Otter Media add top media executives to employee roll

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