Google continues to rule the online video roost, accounting for nearly four out of every 10 online videos viewed in the U.S. in November, comScore reports. In all, nearly 31 billion online videos were viewed during the month.
After Google's 12.2 billion video views are accounted for (99 percent of which came from YouTube), the usual suspects picked up the crumbs left by the video behemoth: Hulu pulled in 3 percent, or 924 million views, Viacom Digital had a 1.6 percent share (500 million views), followed by Microsoft sites (1.5 percent), Yahoo! sites (1.5 percent), Fox Interactive Media (1.4 percent) and Turner Network (1.1 percent). Hulu has seen a steady increase in views, and December could be the nascent video hubs opportunity to break through the 1 billion barrier, something only Google's YouTube has managed before.
The roughly 170 million U.S. viewers - nearly 85 percent of the total U.S. Internet audience -- each watched 182 videos during the month, comScore said, for a total of 12.2 hours. Google sites drew 129 million unique viewers who watched an average of 94.7 videos each, with Yahoo! (55.1 million UV/8.5 videos) and Fox IM (50 million UV/8.9 videos) in second and third place.
Hulu drew just 43.7 UVs, but each viewer watched an average of 21.1 videos, just over two hours worth, the second highest number in the report.
comScore said the average length of videos viewed was four minutes.
- see this release
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