HBO promotes Game of Thrones contest for San Diego Comic Con goers; Ooyala acquires Nativ media logistics platform

More online video news from across the web:

>HBO Now subscribers who also have tickets to San Diego Comic Con have a chance to win tickets to a Game of Thrones: Experience the Realm preview. Release

> Discovery and Eurosport have been awarded exclusive multiplatform rights in Europe to the next four Olympic Games. Broadband TV News article

> Ooyala has acquired London-based Nativ, whose media logistics platform is used by many top content owners and brands to manage workflows. Post

> Netflix is adding a pay-as-you-go card option to its streaming service that, similar to its gift card, allows a set amount of money to be loaded--but only for UK subscribers at this point. article

> Meerkat is adding an embed feature to its app, allowing its users to have their live streams play on websites where their stream is embedded. Post

> Huffington Post will launch a 24-hour, CNN-style news site, and is ramping up an original content play. Fortune article

> The Middle East is a ripe market for OTT services, Ovum says. Post

> Virgin Media has appointed its first Chief Digital Media Officer, David Bouchier. Broadband TV News article

> YouTube is trying to keep it creators happy with more app features, a new Creator Community and better upload management, among other things. 9to5 Google article

> The 2016 presidential campaign will probably see the bulk of its advertising dollars spent on television campaigns, a Nielsen study found. New York Times article

And finally… Twitch viewers watched almost 12 million collective hours of video from the E3 gaming tradeshow. VentureBeat article