Hulu goes after Latino audience with more Spanish-language programming

Hulu, which earlier this year signed a deal with Univision for Spanish-language content, has rolled out a dedicated Spanish-language programming service, signing deals with 11 additional content partners.

hulu latino video

Click here to watch a video about Hulu Latino (in Spanish).

The online video site said its new Hulu Latino would feature "hundreds of hours of current and classic Spanish-language programming, including the entire current season of primetime TV shows from Univision, Galavision and Telefutura."

Users of its free service will have next-day access to current season programming, including La Fuerza del Destino, Aqui y Ahora, Protagonistas, and Noche de Perros. Hulu Plus subscribers will be able to watch all the content available on the free Hulu service through any Hulu Plus enabled device.

Content from Hulu's new partners -- Azteca America, Butaca, Caracol Televisión, Comarex, Estrella TV, Imagina US, Laguna Productions, Maya Entertainment, RCTV, Todobebe Inc, and Venevision -- will start appearing on Hulu and Hulu Plus in 2012.

"As it launches today, Hulu Latino is the first time that such a robust, Spanish-language premium content collection has been available through an online video service in the U.S.," said Andy Forssell, the senior VP of content, in a blog post. "And this is just the beginning. There's much more to come in the months ahead."

For more:
- see this blog post from Hulu

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