A veteran NBC sales executive will lead Hulu's ad efforts, Hulu said Monday. Peter Naylor, who had held a post as executive vice president of ad sales for NBC News Digital, is joining the site as senior vice president of sales. NBC parent Comcast (Nasdaq: CMCSA) is a part-owner of Hulu.
The hire comes after several months during which most Hulu-related personnel news had to do with executives leaving the company. After former CEO Jason Kilar left the company, a series of executive departures followed. With Naylor, Hulu is getting a veteran digital sales executive with ties to one of its corporate parents.
He'll inherit a Hulu ad sales operation that boasts more than 1,000 advertisers, according to a memo Hulu CEO Mike Hopkins sent to the company's staff and posted to its blog. While at NBC, Naylor helped line up some of Hulu's first sponsors, Hopkins wrote.
For more:
- Read the Hulu blog post
- Advertising Age had this report
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