Hulu opens up free viewing on mobile devices; Alibaba, Yunfeng buy 18.5 % of Youku Tudou

Online video news from across the Web:

> Hulu will open up some of its free viewing on mobile devices this summer. Previously, smartphone and tablet owners had to pay for a Hulu Plus subscription to get access. Story In other news, Hulu's paid subscribers climbed to over 6 million for the first time. Story

> Asia will have the highest growth of programmatic spending in 2014, climbing 73 percent to just over $500 million, a Magna Global study reveals. Story

> comScore this year will begin tracking audience consumption across five device types: TV, computers, phones, tablets and radio. Story

> China's biggest online video site, Youku Tudou, will sell an 18.5 percent chunk of its business to ecommerce giant Alibaba and Yunfeng Capital for $1.22 billion. Story

> Original digital video programming will become as important to brand marketers and agencies as TV advertising within three to five years, an IAB study says. Story

> Here's a use case for Google Glass: enterprise video. Story

And finally… Starcom MediaVest Group CEO Laura Desmond talks about why TV advertising has remained resilient against the encroachment of online video ad buys. Story

Suggested Articles

Disney today said that Disney+, the company’s long-awaited streaming video service that launched on Tuesday, already has 10 million sign-ups.

Virtual MVPD Sling TV has launched on Facebook’s Portal TV.

Minnow is a new app that wants to serve as a Spotify for streaming video by providing users with unified search, aggregation and customized playlists.