Hulu opens up free viewing on mobile devices; Alibaba, Yunfeng buy 18.5 % of Youku Tudou

Online video news from across the Web:

> Hulu will open up some of its free viewing on mobile devices this summer. Previously, smartphone and tablet owners had to pay for a Hulu Plus subscription to get access. Story In other news, Hulu's paid subscribers climbed to over 6 million for the first time. Story

> Asia will have the highest growth of programmatic spending in 2014, climbing 73 percent to just over $500 million, a Magna Global study reveals. Story

> comScore this year will begin tracking audience consumption across five device types: TV, computers, phones, tablets and radio. Story

> China's biggest online video site, Youku Tudou, will sell an 18.5 percent chunk of its business to ecommerce giant Alibaba and Yunfeng Capital for $1.22 billion. Story

> Original digital video programming will become as important to brand marketers and agencies as TV advertising within three to five years, an IAB study says. Story

> Here's a use case for Google Glass: enterprise video. Story

And finally… Starcom MediaVest Group CEO Laura Desmond talks about why TV advertising has remained resilient against the encroachment of online video ad buys. Story

Suggested Articles

AMSTERDAM – Comcast has reportedly acquired Metrological, an application platform developer that integrates OTT video services and other content into the pay…

AMSTERDAM – Along with its ubiquitous presence at IBC, Google is showing off new devices specifically built for its Android TV operator tier customers.

Disney and Microsoft signed a new five-year agreement to collaborate on new content production and distribution technologies using the Azure cloud platform.