Hulu opens up free viewing on mobile devices; Alibaba, Yunfeng buy 18.5 % of Youku Tudou

Online video news from across the Web:

> Hulu will open up some of its free viewing on mobile devices this summer. Previously, smartphone and tablet owners had to pay for a Hulu Plus subscription to get access. Story In other news, Hulu's paid subscribers climbed to over 6 million for the first time. Story

> Asia will have the highest growth of programmatic spending in 2014, climbing 73 percent to just over $500 million, a Magna Global study reveals. Story

> comScore this year will begin tracking audience consumption across five device types: TV, computers, phones, tablets and radio. Story

> China's biggest online video site, Youku Tudou, will sell an 18.5 percent chunk of its business to ecommerce giant Alibaba and Yunfeng Capital for $1.22 billion. Story

> Original digital video programming will become as important to brand marketers and agencies as TV advertising within three to five years, an IAB study says. Story

> Here's a use case for Google Glass: enterprise video. Story

And finally… Starcom MediaVest Group CEO Laura Desmond talks about why TV advertising has remained resilient against the encroachment of online video ad buys. Story

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