Hulu is among several major companies, including MSN.com and Charter Communications, that have been using a new "supercookie" to track users' web browsing history.
The cookies, reports the Wall Street Journal, are nearly impossible to detect and can re-create an individual's profile. The paper said companies contacted about the cookies claim the tracking wasn't intentional and stopped using the technology.
Legal counsel at Microsoft, which actually created the computer code, told the Journal that once the technology was brought to its attention "we were alarmed" and removed the code from MSN.
Hulu, meanwhile, posted that it "acted immediately to investigate and address" the supercookie issues.
For more:
- see this WSJ article
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