Hulu, others, use 'supercookie' to track users' browser history

Hulu is among several major companies, including MSN.com and Charter Communications, that have been using a new "supercookie" to track users' web browsing history.

The cookies, reports the Wall Street Journal, are nearly impossible to detect and can re-create an individual's profile. The paper said companies contacted about the cookies claim the tracking wasn't intentional and stopped using the technology.

Legal counsel at Microsoft, which actually created the computer code, told the Journal that once the technology was brought to its attention "we were alarmed" and removed the code from MSN.

Hulu, meanwhile, posted that it "acted immediately to investigate and address" the supercookie issues.

For more:
- see this WSJ article

Related article:
Italian court finds 3 Google execs guilty in online video privacy case

Suggested Articles

Disney is using its D23 fan expo to announce lots of details about its upcoming Disney+ streaming video service, which will throw in 4K content and up to 4…

Short-form video streaming service Quibi is without an important executive ahead of its April 2020 launch after Tim Connolly, head of partnerships and…

SSIMWAVE, a company specializing in quality of experience for video content, is adding the ability inspect Dolby Vision content for file-based streaming…