Thanks in part to the success of originals like “The Handmaid’s Tale,” Hulu’s average daily sign-ups have grown 98% since March.
According to the Hollywood Reporter, during that period of time, Hulu has broken its own single-day sign-up record seven times.
Ben Smith, head of experience at Hulu, said the growth is representative of the change in perception which Hulu has undergone in the past few years.
"Handmaid's Tale was fabulous in and of itself, but what it also did was open up a conversation about everything else that is on Hulu," Smith told the publication.
Hulu made history earlier this month when “The Handmaid’s Tale” became the first streaming show to win the Emmy for best series, resulting in what Smith told the publication was a big month of September in terms of subscriber growth.
But Hulu has been busy expanding its product offerings outside of original programming as well. Earlier this year, the company unveiled a new user interface to go along with its newly added live TV feature. The service is priced at $39.99 per month and includes access to all content that comes with a traditional $8-per-month Hulu subscription. Customers can upgrade to the commercial-free on-demand tier for an additional $4 per month.
Hulu has also stayed active in licensing content for its service. Most recently, Hulu began offering the full series of “Will and Grace” before NBC relaunches the show, as well as scoring streaming rights for a handful of other NBC shows including “30 Rock” and “Parenthood.”
In July, Hulu expanded its agreement with 20th Century Fox Television Distribution and landed an extra 3,000 episodes of TV shows including “How I Met Your Mother,” “Bones,” and “Glee” for its service.