Online video viewing continued to grow in June, comScore said, with 177 million U.S. Internet users watching a total of 14.5 hours of video each during the month. The reporting company said U.S. users watched more than 5 billion video sessions in the month.
comScore' said YouTube was the top online video property with some 144.5 million viewers recording a total of 1.82 billion viewing sessions during the month for an average of 4,3 hours of video viewing.
Yahoo! sites, Vevo, Facebook and Fox Interactive rounded out the top five most-viewed sites.
Hulu, which recorded just 24 million viewers, nevertheless had the second highest average viewer engagement, at 2.2 hours, and the highest number of ad views, 566 million. Hulu also delivered the highest frequency of ads to its viewers in June--just over 24. comScore said video ads reached nearly half of the U.S. population (45 percent) an average of 31.5 times during the month.
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