IP-delivered content not matched by ad investment; Abercrombie and Fitch tops ad campaign chart

More online video news from across the Web:


Follow @FierceOnlineVid | RT @Techmeme: Chrome Drops OS X 10.5, Adds New Video and Gaming Tools | Article


> A report from Videoplaza and IHS Screen Digest found that even though more people are watching online video investment in advertising across connected devices lags and that those looking to put content on connected devices should enter the business with a "clear IP monetization strategy." Article

> Speaking of advertising, an Abercrombie and Fitch spot featuring a chorus line of semi-naked male models filmed to look like a music video cover of Call Me Maybe topped Unruly's Global Ads Chart for June. Article

> Video advertising might be lagging, as IHS Screen Digest suggests, but employing the latest techniques in marketing campaigns will have its rewards. Article

> Continuing on the advertising trail, online video ad network AdExcite reportedly believes interstitial video ads are more appealing to consumers than pre-roll ads and is pushing ahead with a video ad format that delivers short video ads next to text or other content on more than 1,000 websites. Article

And finally … on a different tack (at least a non-advertising tack) after being mentioned as a frontrunner for the top Yahoo exec post (which he reportedly declined) Hulu CEO Jason Kilar is a hot enough commodity to be profiled by CNBC.com. Article

Suggested Articles

The Hulu app is starting to roll out across the Comcast Xfinity X1 platform after last month showing up on the Xfinity Flex platform.

Altice USA is introducing premium pay for its field service and retail employees on the frontlines of the ongoing coronavirus pandemic.

T-Mobile, fresh off finally completing its Sprint acquisition, is in a giving mood. The carrier is giving its subscribers a free year of Quibi.