Italy wants to regulate online video content; Google says it's a bad idea

The Italian government is set to begin regulating Internet sites that stream video daily, making them answerable to the county's communications regulator and holding sites like YouTube to the same content standards as television networks.

Marco Pancini, Google's European Public Policy Counsel, told Bloomberg "It tries to give Internet service providers the same responsibilities as television networks, which manage content, while YouTube only makes its platform available."

The legislation, set to become law Jan. 27, gives the panel a broad range of control, including the authority to determine if content infringes copyright law, to order the content be taken down, and to impose fines in excess of $200,000 per occurrence.

"It's like holding the company that maintains the highways responsible for what the drivers do," said Dario Denni, head of the Italian Association of Internet Providers. "It doesn't make sense."

It does is you're Prime Minister Silvio Berlusconi, who promoted the plan and also happens to be Italy's answer to Rupert Murdoch, a media magnate who controls the country's largest private broadcasting company - which happens to have a pending $724 million lawsuit against YouTube for copyright infringement.

For more:
- see this Bloomberg report

Related article:
Google execs face jail time in Italy for 'offensive' content

Suggested Articles

Locast, a streaming service that offers free access to local broadcast TV channels, is now streaming 20 local TV channels in Sioux City, Iowa.

TV[R]EV's Alan Wolk covers Netflix's new measurement standard and Comcast's broadband subscriber growth for Week In Review.

Rakuten Viki has grown into a massive streaming video service by using community building and a rewards system.