Lifetime's 'Deadly Adoption' scores in online engagement

If the Will Ferrell-Kristen Wiig Lifetime Original movie A Deadly Adoption was a bit of a head-scratcher for fans of the comedic duo, the movie's weekend debut still scored a solid win for social media engagement. (This author thinks it's just the first part of an elaborate punchline yet to come.) Nielsen Social ranked the potboiler at number 7 of the week's top 10 TV series and specials mentioned on Twitter, with more than 6 million unique impressions, 962,000 visitors and 35,000 tweets. "Twitter lost its mind," ABC News' TJ Holmes said in a recap. "One called it 'a two-hour SNL skit where no one breaks,' with one person writing, 'it's Sharknado for moms.'" Video

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