Lionsgate manager: Online video not disrupting traditional movie distribution

Online video opportunities are helping extend the life of movies but are not "fundamentally" changing the traditional movie distribution structure, according to Brian Walsh, manager of the digital/on-demand team for Lionsgate.

The movie studio mogul, speaking during the first day of Streaming Media West in Los Angeles, noted that online video affords opportunities for older content that may be sitting on shelves but "the new technology isn't changing the way people watch," according to a story in

"I don't think fundamentally anything's changing," Walsh said, noting that theatrical release, pay TV and DVD still provide the big part of studio revenue and that new content discovery and long tail opportunities from the likes of Netflix (Nasdaq: NFLX) just make it easier for viewers to find older content.

"It's changing the length of time that things are on the shelf," he said.

Walsh also said he is experimenting with cord-cutting--in other words, he's not a cable/satellite/telco subscriber--and the experiment isn't working out all that well because online offers lack "a specificity of content" so viewers such as he can't just turn on the TV and know what they're going to watch.

It can also get pricey, he said, because buying a la carte adds up quickly.

Nevertheless, he concluded, "I think it's a good experiment to try for a while."

For more:
- has this story

Related articles:
At TelcoTV, vendors urge integration with existing IPTV services
Verizon says 39% of its subscribers are 'borderless'


How To Lower the Cost of Ownership of Your Cable Access Network

This white paper presents a cost analysis of a virtualized cable modem termination system (CMTS) deployed in a distributed access architecture (DAA). Learn how to eliminate traditional CMTS constraints, efficiently enhance your network performance and more.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Peacock, NBCUniversal’s recently launched streaming video service, is rolling out 20% discounts on annual Premium subscriptions for Black Friday.

How can we defend ourselves? Mostly, it’s a matter of common sense.