Local ad sales offer opportunities to promote shows, networks

Cable subscribers watch a lot of TV. That translates into a lot of ad inventory for local cable operators to sell, and cable operators are beginning to use that inventory to both help boost revenue through local ad sales and promote individual shows, networks and other services they offer. In a special report for FierceCable, editor Steve Donohue examines what incentives are in place for cable operators, networks and local advertising when it comes to these spots. Read more

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