Market7, which sells media production collaborative software, has added a new executive to its team in hopes of reaching more Hollywood studios and producers.
Craig Heiting, a television industry veteran with a broad range of experience across the media ecosystem, will head up the charge to expand adoption of Market7 by studios, networks and independent producers.
Heiting, a former colleague of Market7's founder and CEO Seth Kenvin when the two were at BigBand Networks, will be vice president and general manager for media and entertainment at the San Francisco-based company.
"As media consumption increases, studios, television networks and other key players in production need to deliver more and better content, and Market7's solution addresses those needs by streamlining processes and clarifying communication," said Heiting.
Prior to BigBand, Heiting was VP of North American cable television sales and strategy with Ericsson and was president of Wave Broadband, a West Coast provider of video, Internet and phone services.
Heiting is no stranger to Tinseltown, having worked in talent and program development with Showtime and Time Warner Cable
- see this release
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