Microsoft releases Windows 10 as free upgrade; new app uses video to verify that users are real people

More online video news from across the Web:

> Microsoft released Windows 10, offering it as a free upgrade for Windows 7 and 8 users. NBC News article

> Yahoo's Lisa Utzschneider has been promoted to chief revenue officer. Release

> Netflix's planned launch in Japan this fall won't be a cakewalk, analyst Colin Dixon predicts. nScreenMedia post

> Strategy Analytics also fretted about Netflix's international ARPU, which declined 2 percent in Q2. SA Digital Media post

> Telecom Italia signed a content deal with Netflix that enables its subscribers to stream the service through their set-top boxes. Reuters article

> VidCon continued to expand in its sixth annual event  tailored for homegrown YouTube stars and the millennials who love them. AP via Daily Record article

> Providers need to take advantage of the opportunity to meet viewer demand for online video, according to this sponsored Verizon article. Broadcasting & Cable post

And finally … a new app called "I Am Real" aims to end "catfishing" via fake online personas, by using video verification. The Next Web article