MixBit, a site and series of apps that let users record, edit and remix video online, was introduced last week by YouTube co-founders Chad Hurley and Steve Chen. MixBit joins Twitter's Vine and Facebook's Instagram in a growing field of companies dabbling in ultra-short-form video.
MixBit lets users record video in 16-second clips and then edit the clips together. Clips posted to MixBit's website can then be re-edited, or remixed, by others online.
The company's goal is to "remove the barriers to video creation," Hurley wrote on the MixBit blog. The company hopes to attract people who simply want to share video clips of "their lives and the things they love... as well as filmmakers, citizen journalists and everyone in between," he wrote.
Like on YouTube, the quality of video that has been been uploaded to MixBit so far ranges from unwatchable to entertaining. Like on Vine and Instagram, there are a decent number of videos depicting, step-by-step, how people prepare their food and commute.
In an interview with Inc., Hurley said the company was thinking about the potential for users to create movies from the beginning. Asked if the goal was to create a new kind of movie studio, Hurley said, "That would be great to see the community take it to that level... the platform we put in place is pretty sophisticated and complicated."
For more:
- read the MixBit blog post
- TechCrunch had this story
- Inc. had this interview
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