MobiTV, Brightstar partner on multiscreen device distribution

Wireless distributor Brightstar is partnering with multiscreen solutions provider MobiTV to help distribute its white-label HDMI dongle, MobiTV Connect.

The dongle allows wireless operators to offer multiscreen and TV Everywhere services to their customers, something Brightstar sees as an opportunity for carriers looking to attract new subscribers.

"We're seeing demand from operators who want to differentiate their brand by offering premium video services for their subscribers," said Daniel Ghelman, VP of mobile digital solutions at Brightstar, in a press release.

Brightstar and MobiTV made the joint announcement during CTIA Super Mobility Week in Las Vegas.

MobiTV, which provides connected media solutions for various types of providers including wireless, IPTV, wired broadband and over the top operators, sees the dongle and its Brightstar partnership as a way to expand multiscreen options for both its clients and their subscribers.

"This partnership reinforces our commitment to help operators reach a variety of customers across all connected screens by leveraging Brightstar's vast distribution channels and other logistics support services," said Charlie Nooney, MobiTV's CEO and chairman.

According to MobiTV's Rick Herman, chief strategy officer, better viewing opportunities translate to higher revenues.

"At the end of the day, it is paramount that wireless operators find means for monetizing their investment," he said in a recent op-ed for RCR Wireless. "This is where technologies propelling network digital video recorder-related experiences as well as second screen-driven, interactive, contextually aware advertising and unified communications can be leveraged to drive higher average revenues per user."

MobiTV said in February that it was pitching an HDMI dongle to wireless carriers as a "turnkey in-home TV Everywhere solution." The provider teamed with Jabil Circuit to build the device, and collaborated with Amlogic in July to provide the chipset, which included full 1080p HD capability.

For more:
- see the release
- see this RCR Wireless post

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