NBCU takes Premier League soccer over-the-top

NBCUniversal is taking the 150 English Premier League matches it doesn't show on linear television and packaging them in a live-streamed subscription service.

Chipping away notable sports asset from the authenticated pay-TV universe, NBCUniversal announced that English Premier League soccer games that aren’t shown on its cable channels will be available in a subscription over-the-top package. 

NBCU previously made these non-televised matches available to pay-TV subscribers through NBC Sports’ “Live Extra” TV Everywhere platform. 

The subscription streaming package will include 130 games and cost $49.99 a season. It will be hosted by NBC Sports Gold, which already offers subscription streaming of cycling, track and field, rugby and other sports. 

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: Amazon to charge $2.8M for NFL ad packs including 30-second spots: report

The service will stream matches, both live and on demand. However, the platform will not live-stream the 250 Premier League matches that are shown on NBC broadcast and cable outlets. Those matches will continue to shown across NBC, NBC Sports Network and CNBC, as well as online on NBCSports.com and the NBC Sports app for mobile, tablets and OTT devices.

“NBC Sports Gold has experienced tremendous growth since its launch last year and we look forward to providing Premier League viewers with this rich content-fueled experience,” said Rick Cordella, executive VP and GM and General Manager of digital media for NBC Sports Group, in a statement. 

While soccer-loving cord cutters benefit from having at least a small portion of the pay-TV ecosystem open to them, those pay-TV subscribers who had TVE access to the additional 150 games are now out $50 if they want to still see those matches.

Read more on

Suggested Articles

TiVo+, the ad-supported streaming platform the company built with help from Xumo, officially launched today for TiVo subscribers.

With so many choices for subscription streaming services, consumers are racking up pay TV-like monthly bills to get everything they want.

Dish Network has inked a new Retail Partner Program deal with INCOMPAS, the internet and competitive networks association.