Netflix makes up one-third of downstream Internet traffic; NBA Digital scores with playoffs

More news from Fierce:

> Netflix now makes up nearly one-third of peak traffic to the home in North America and has become the largest source of Internet traffic overall, a new study released this week said. Article

> It may not be enjoying quite the popularity that March Madness does, but the NBA Playoffs are proving to be a boon for NBA Digital, which said it has recorded 1.2 billion page views, a 40 percent bump from a year ago. Article

> Cloud encoding company has expanded its developer program, that allows developers access to an unlimited monthly encoding plan that includes 1GB of video processing. Article

> A bipartisan trio of Senators Thursday introduced a bill that would make illegally streaming TV shows or movies a felony. Article

> Alphabird has acquired the PlaceVine, whose Brand Integration Platform automates the sourcing and management of brand integration opportunities for leading advertising agencies and marketers. Article

> Verizon (NYSE:VZ) COO Lowell McAdam, in an interview with a south Florida newspaper, said the company is hoping to resume a more aggressive rollout of its FiOS TV and FiOS Internet services soon. Article

> A new customer service survey shows that American's satisfaction with their pay-TV services hasn't changed in the past year. Article

And finally... One man's odyssey to his 25,000th Big Mac. Article