When new episodes of Netflix's (Nasdaq: NFLX) series from DreamWorks Animation "Turbo FAST" premiere later this month, viewers won't find the entire season. Rather than release the entire season up front, episodes will appear in batches throughout 2014, with the first five of a total of 26 set to hit the site on Dec. 24, 2013.
DreamWorks Animation's "Turbo FAST." (Source: Netflix)
According to a report in Variety, citing Netflix spokesman Jonathan Friedland, DreamWorks' production schedule influenced Netflix's decision to put just a few episodes up at first. "We chose to make the episodes that are ready now, available for viewers as they were ready," Friedland told Variety.
That's different from the way Netflix has handled the launch of other original series. Full seasons of its "House of Cards," "Arrested Development," and other original series have all hit the site at once--a practice that has drawn considerable attention and criticism.
"Turbo FAST" is based on the DreamWorks Animation movie "Turbo" which claimed some $280 million in ticket sales at movie theaters this year.
- read the press release
- Variety had this report
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