Texas A&M has joined the increasing ranks of college athletics departments looking to maximize exposure and access to their fans by launching new digital and mobile experience for viewing college sports, partnering with NeuLion on a plan to deliver an array of video content to multiple platforms.
The play, which includes an app for Apple's (Nasdaq: AAPL) iPad, will stream live video broadcasts and audio of athletic events through their video portal, 12th Man TV, to Aggies fans across the country. The site will offer live and on-demand streaming video and/or audio of Aggie sportscasts--including football, baseball, soccer, volleyball and other sports. On-demand content, which includes highlights, condensed and full archived games, will be available after the completion of each individual event.
The iPad app includes live stats, on-demand video highlights and interviews, schedules, scores, photo galleries, news a social component that allows fans to share through channels like Facebook and Twitter.
NeuLion said that over the past two months, it also has developed the Texas A&M Android application, redesigned the Texas A&M AggieAthletics.com website and 12thManTV, provided live editing services to produce highlights in real-time, and syndicated Texas A&M's content through NeuLion's college affiliate network. It also said an iPhone app would be coming out soon.
NeuLion's architecture supports content delivery to any device and long-term sustainability as new connected devices and advancements are introduced into the market.
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