News of Note—DirecTV Now, Hulu, Nielsen, PlayStation Vue and more

News of note

Hulu and YouTube TV will become a part of Nielsen's Digital TV Ratings and will contribute to C3/C7 currency. FierceBroadcasting article

YouTube TV has effectively tripled its reach, adding 10 more markets to the five it was already operating. The new markets are Washington, D.C.; Houston, Texas; Atlanta; Phoenix; Detroit; Minneapolis-St. Paul; Miami-Ft. Lauderdale, Orlando-Daytona Beach-Melbourne, Florida; Charlotte, North Carolina; and Dallas-Fort Worth. FierceBroadcasting article 

Hulu has added Amazon Fire OTT products to the device ecosystem for its recently launched virtual MVPD service. FierceCable article

Widely viewed as having one of the most robust channel offerings in the virtual MVPD market, but coming in a bit light on sports, Sony PlayStation Vue has introduced a 13-channel, $10-a-month “Sports Pack” that features a range of national and regional sports channels. FierceCable article 

DirecTV Now gained 152,000 subscribers in the second quarter, AT&T said, ending the period with around 500,000 customers. FierceCable article