News of Note—DirecTV Now, Hulu, Nielsen, PlayStation Vue and more

News of note

Hulu and YouTube TV will become a part of Nielsen's Digital TV Ratings and will contribute to C3/C7 currency. FierceBroadcasting article

YouTube TV has effectively tripled its reach, adding 10 more markets to the five it was already operating. The new markets are Washington, D.C.; Houston, Texas; Atlanta; Phoenix; Detroit; Minneapolis-St. Paul; Miami-Ft. Lauderdale, Orlando-Daytona Beach-Melbourne, Florida; Charlotte, North Carolina; and Dallas-Fort Worth. FierceBroadcasting article 

Hulu has added Amazon Fire OTT products to the device ecosystem for its recently launched virtual MVPD service. FierceCable article

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Widely viewed as having one of the most robust channel offerings in the virtual MVPD market, but coming in a bit light on sports, Sony PlayStation Vue has introduced a 13-channel, $10-a-month “Sports Pack” that features a range of national and regional sports channels. FierceCable article 

DirecTV Now gained 152,000 subscribers in the second quarter, AT&T said, ending the period with around 500,000 customers. FierceCable article

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