Online video platform Ooyala has debuted a new iPhone app that allows publishers to record and publish videos directly from their iPhones.
OoyalaDirect, which can be downloaded and installed directly from the iPhone App Store, allows multi-user access to make publishing faster and less centralized. A news reporter on the scene of a breaking story or a music promoter backstage at a rock concert can shoot, upload and publish video immediately.
"Adding online video to a website is the best way to increase engagement," said Alex Holub, Senior Product Manager at Ooyala. "But capturing and publishing high quality video has always been difficult, expensive and time consuming. That's why we created OoyalaDirect. It's the easiest way to capture and publish video directly from an iPhone."
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