Online video platform Ooyala is trying to make discovering video content easier and more personalized, today announcing it's rolling out a new set of algorithms, machine learning and collaborative filtering that already is driving a four-fold increase in consumer engagement with select customers that are trialing the tools.
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Ooyala said the proprietary techniques leverage the data collected from nearly 200 million monthly viewers who watch Ooyala-powered video experiences across the web on it customers' websites, among them companies like ESPN, Miramax and Rolling Stone.
President of product Bismarck Lepe said the company has "been investing in data and analytics for over five years to help video publishers personalize the viewing experience for each and every one of their viewers."
"Ooyala's vision is every screen personalized," Lepe said. "Our new content discovery technology is a major milestone towards that goal. With automated content recommendations and personalized programming guides, we're creating a much stronger connection between content providers and their audience."
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