Multiscreen video services provider Ooyala is joining the cadre of out-of-the-box OTT platform providers like JW Player and Zype and introducing its own turnkey solution for media companies, AppStudio.
The platform allows publishers, content owners and others to automate the building of OTT video apps that are immediately compatible with streaming devices including Roku, Apple TV, Chromecast, and Amazon Fire TV, as well as iOS and Android platforms.
AppStudio was developed in partnership with Massive Interactive, and incorporates Massive HALO technology, which gives providers access to advanced user interfaces that tailor the experience to a viewer’s device. Ooyala is powering video management and delivery on AppStudio, content recommendation and personalization, subscription or purchase billing, ad server support, and detailed analytics of both user engagement and video performance. Nice People At Work’s Youbora technology is powering the platform’s quality of experience analytics.
Getting online quickly and with minimal cost has become a priority for content owners and creators both large and small, and creating video apps quickly was something of a holy grail for OTT for a few years. JW Player broke through in March with a scalable, open-source video app creation service, App Builder, that allowed clients to build and launch iOS OTT apps within 24 hours.
Since then, Univision had JW Player provide an online, mobile-first streaming experience for viewers of the recent Copa America tournament.
A few days ago, DVD seller Mill Creek announced it was working with Zype to launch a transactional streaming service that would make its licensed movies and series available to rent or buy online.
Contrast that with smaller startups like theSkimm, a content aggregator. Like several other startup media companies that are attracting the attention of investment firms hoping to cash in on the growing SVOD wave, theSkimm completed an $8 million funding round led by 21st Century Fox with the express purpose of creating an OTT video offering for its audience. This type of content provider could benefit most from an app creation service like Ooyala’s AppStudio, where the platform is in place, solving one major step in bringing video online.
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