Online video platform Ooyala today said it will support Microsoft Silverlight in addition to Adobe Flash and HTML5, making the platform more flexible for publishers looking for a more diverse array of online video delivery options.
Microsoft is set to launch Silverlight 4 on April 13, making a major push for the enterprise market that has so far looked elsewhere. It already is a major player in the European and Asian markets and, in several of them, has the same penetration as Adobe Flash.
For Ooyala, it's one more arrow in its quiver of video delivery formats.
"We're very excited to be announcing our video solution for Silverlight," said Chris Wong, an Ooyala SVP. "As more Studios and Broadcasters put their long-form content online, they're demanding delivery technologies like Silverlight to deliver a more secure and high quality video experience to their consumers across all platforms. One example is the increase in demand for Silverlight use for the World Cup Soccer championship this year."
Ooyala will be announcing the first set of customers who are delivering video content with Silverlight at The National Association of Broadcasters industry show in Las Vegas, April 10-15.
Microsoft, meanwhile, said Ooyala's ability to deliver video to Silverlight players gives publishers more flexibility and additional tools with which to reach viewers.
- see this release
Ooyala says it'll support video on Apple's iPad at launch April 3
Ooyala Launches new 'TV Everywhere' Platform
Ooyala's new online video platform gives users flexibility