White-label online video platform Ooyala is providing streaming and online video support for the roll out of a new look for the Alli Sports website, www.Allisports.com, creating a site focused on premium editorial content while integrating the Alli network of tour and event sub-sites like the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship, Gatorade Free Flow Tour and King of Wake Series.
"The new and improved www.Allisports.com is positioned for optimum growth in 2010 and in years to come," said Doug Kirk, Vice President of Digital Media for Alli. "The consumer experience and site interaction will be enhanced with greater media technologies. We worked closely with OmniTI and Hard Candy Shell to build the best site within the action sports space."
Alli Sports is a joint venture between MTV and NBC Universal that focuses on action sports.
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