P2P traffic is shrinking; Limelight, Bell Canada partner on CDN deal;

> Peer-to-peer traffic is shrinking at a dramatic rate, according to a report on Internet traffic trends released this week. At the same time, streaming video and direct downloads are exploding in popularity.

> ExtendMedia Corp., the leading independent provider of enterprise-class, multi-screen video management software, today announced that the company's OpenCASE platform is powering Bell TV's first TV Anywhere-style video service. The new broadband service, TMN Online, lets subscribers with The Movie Network watch movies and series on their computers anywhere in Canada.

> Warner Bros. Entertainment (WBE) has named former Yahoo! advertiser sales executive Dave Dickman as Senior Vice President, Digital Media Sales, at the Warner Bros. Television Group (WBTVG). The announcement was made today by Craig Hunegs, Executive Vice President, Business Management, WBTVG.

> MAGNA released an updated US Media ad revenue forecast that says pockets of growth in the first half of 2009 included paid search and online video, and they expect these media types to lead the industry as the fastest growing major media categories for the rest of 2009.

> Limelight Network and Bell Canada will partner on a new CDN package for Canadian content owners. The deal will see Limelight operate the CDN with servers on site at Bell facilities and tied into Bell IP networks.

> Developing online video technology is playing a key role in the shaping of the entertainment market and in creating new industry partnerships through convergence, says a new report from Research and Markets, "Global Digital Media--Entertainment Trends and Statistics."

> Extreme Networks, Inc. (Nasdaq:  EXTR), today announced the BlackDiamond 20804 Ethernet Transport switch, the latest addition to the BlackDiamond 20800 Series of high-performance, carrier Ethernet switches. Specifically engineered to handle the skyrocketing demands of residential video, business Ethernet and mobile backhaul services, the BlackDiamond 20804 Ethernet Transport switch addresses the challenges faced by small and large carriers worldwide as they deploy next- generation networks to meet today's service demands with a network that will last well into the future.

> White-label video technology company Digitalsmiths has launched a suite of services for entitlement rights management, time-based metadata management, dynamic clip creation and distribution, ad cue management, and multi-language support.

> Nielsen sets 'private' meeting on how to measure online TV viewership

> YouTube celebrates 3rd anniversary with a-billion-views-a-day report

> ScanScout marries pre-roll ads with Internet interactivity

> Consumers welcome widgets to navigate Internet TV, VOD

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