Redbox Instant is now available on Roku devices, bringing further distribution to the Verizon-backed (NYSE: VZ) streaming video service and opening another front of competition to established companies such as Netflix (Nasdaq: NFLX), Hulu and Amazon (Nasdaq: AMZN).
Roku joins a list of Redbox Instant-compatible devices that includes the Microsoft (Nasdaq: MSFT) Xbox, smart TV sets from LG and Samsung, Blu-ray players from Samsung, Google (Nasdaq: GOOG) TV and Android and iOS devices. Redbox Instant is also accessible from Mac and Windows computers.
Roku said earlier this year that it would soon support the Redbox Instant service. It offers subscribers access to streaming rentals and the ability to reserve DVDs and Blu-ray discs at a nearby Redbox kiosk.
New customers will have to sign up for Redbox Instant through means other than their Rokus, however. The channel does not support new customer activations.
For more:
- watch a video explaining the new Roku channel here
- The Next Web had this report
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