For the first time in history, Americans are now spending as much time online as they are watching television, according to a study from Forrester Research.
The report says that Americans aren't watching any less TV, they're just replacing time spent listening to the radio or reading newspapers and magazines with being online.
The research also makes the distinction that, unlike time spent watching television, not all the time Americans spend on their computers is leisure time; over one third of the time is spent working.
Nevertheless, the report is sure to tune up the debate over where ad dollars are being spent, with online proponents increasingly tugging at the budgets targeted at more traditional media outlets, especially television.
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