Rogers Communications scoring big with On Demand Online

Canadian cable company Rogers Communications says its first month with its TV Everywhere service, On Demand Online, generated more than 1.8 million page views in December, and has more than 46,000 subscribers registered.

"With over 1.8 million Rogers On Demand Online page views in just over one month, Canadians are telling us they are ready to take TV beyond the box and have already made Rogers On Demand Online a great Beta launch success," says David Purdy, VP of Rogers' video product management. "We're committed to continually adding new content and partners, and given the great feedback we've been receiving, Rogers will be unveiling new features and functionality including live streaming, social networking and wireless access features in the near future."

Rogers On Demand Online currently has some 1,500 hours of programming available. It launched with 20 content partners in late November and has added several more.

On Demand Online is available free to all Rogers Cable, Rogers Wireless, Rogers Hi Speed Internet and Rogers Home Phone subscribers from any streaming Internet connection across Canada.

Seattle-based OVP thePlatform, which is owned by Comcast, is working with Rogers on the project; it's also tied in with Comcast on its On Demand Online project and provides online video services for the web portals of both companies, as well as for Cox, Cablevision and Time Warner.

For more:
- see this release

Related articles:
Comcast launches nationwide on-demand Web TV
Canadian cable company goes live with On Demand Online  
Comcast's 'video on demand on steroids' near launch
Comcast shares more about On Demand Online
Canadian cable company working with thePlatform on OV initiative 
Comcast, TW CEOs offer details on TV Everywhere

Suggested Articles

Sling this week announced a feature that integrates free, local over-the-air broadcast channels into the Sling TV guide on some 2020 LG smart TVs.

Early reactions to Instagram's Reels, Facebook's answer to TikTok: no creativity seen, quite possibly no creativity needed.

Quibi subs complain about the quality of the shows, the ease of use of the platform and issues with buffering and speed, according to Kantar.