Rogers Communications scoring big with On Demand Online

Canadian cable company Rogers Communications says its first month with its TV Everywhere service, On Demand Online, generated more than 1.8 million page views in December, and has more than 46,000 subscribers registered.

"With over 1.8 million Rogers On Demand Online page views in just over one month, Canadians are telling us they are ready to take TV beyond the box and have already made Rogers On Demand Online a great Beta launch success," says David Purdy, VP of Rogers' video product management. "We're committed to continually adding new content and partners, and given the great feedback we've been receiving, Rogers will be unveiling new features and functionality including live streaming, social networking and wireless access features in the near future."

Rogers On Demand Online currently has some 1,500 hours of programming available. It launched with 20 content partners in late November and has added several more.

On Demand Online is available free to all Rogers Cable, Rogers Wireless, Rogers Hi Speed Internet and Rogers Home Phone subscribers from any streaming Internet connection across Canada.

Seattle-based OVP thePlatform, which is owned by Comcast, is working with Rogers on the project; it's also tied in with Comcast on its On Demand Online project and provides online video services for the web portals of both companies, as well as for Cox, Cablevision and Time Warner.

For more:
- see this release

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