Roku is giving its customers access to over 43 million music tracks thanks to a new partnership with Deezer that will integrate the channel on the streaming video device’s platforms in the United States and Latin America.
Roku customers in the U.S.—and soon in Latin America—will be able to get access to Deezer’s music library.
Through the Roku channel store, customers in the U.S. can now add Deezer directly to their Roku devices and can search for their favorite songs and artists from over 43 million tracks or browse from recommended new releases or mixes in the Deezer channel.
“U.S. and LATAM are both key territories for us as a business,” said Riad Hawa, VP of hardware partnerships for Deezer, in a release. “Roku’s presence and user base in those areas make it the perfect way for us to reach more customers with our offering.”
Customers will also be able to discover Deezer’s signature feature Flow, a personal soundtrack of their favorite music mixed with new recommendations in one infinite stream. Users will be able to access the new app to sign up for Premium + in just a few clicks with integrated billing. U.S. subscribers will be able to access a special offer from Deezer for a three-month free trial.
Additionally, Roku customers in select Latin American countries will soon be able to launch Deezer directly from a dedicated Deezer button on their Roku remote.
This partnership aligns with Roku’s strategy to not only expand its market presence in more countries and regions like Latin America, but also partner with other application providers to enhance the capabilities its customers can access in their living room TV sets or mobile devices.
YouTube TV recently announced it would launch apps for Roku, Apple TV, Xbox One and several other devices. Earlier, Plex’s live TV service, which integrates over-the-air signals within Plex’s user interface, added Roku as a compatible device.