Roku gets upgraded Crackle channel, lands shelf space in Best Buy

Back in November, Crackle became Roku's 100th channel, featuring original web programming and "minisodes" of Dilbert, Breaking Bad and more. Now, it's re-launched on Roku, Sony's PS3 and Sony connected TVs and Bru-ray players as a free, ad-supported channel that features full-length movies and TV episodes.

The channel is available in Roku's channel store, and will update automatically for users who've already downloaded it.

Crackle features a full suite of ad-supported full-length movies and television series, and is the only digital network Roku HDto feature free-to-consumer full-length, unedited movies and television series on Roku.

"The updated Crackle channel was launched on Roku just over a week ago and has quickly become a top five installed and watched channel," said Jim Funk, vice president of business development for Roku, Inc. "We are thrilled with these early results which show the power of great content and even more important great value."

Crackle's curated service includes hundreds of Hollywood movies in genres including action, comedy, crime, horror, thriller and sci-fi, plus thousands of TV episodes and Crackle original programming.

The library is mostly older content, but includes movies like The Da Vinci Code, Eight Millimeter, Ultraviolet, A Few Good Men, and more. Crackle said it will offer about 20 new titles per month from Columbia Pictures, TriStar Pictures, Screen Gems and Sony Pictures Classics.

On a related note, Roku is just now available in Best Buy stores. The Roku XD model, which retails for $79.99, supports 1080p HD streaming and includes 802.11n Wi-Fi. It can be purchased at any Best Buy in the United States and at In addition to being available at Best Buy, select Roku players are available at BJ's Wholesale Club, Fry's Electronics and RadioShack.

"Having sold over 1 million Roku players through online sales only up until now, we are incredibly excited to announce our entrance into brick-and-mortar retail with nationwide availability from the preeminent consumer electronics retailer," Roku CEO Anthony Wood said.

Roku offers more than 150 channels, including Netflix (NASDAQ:NFLX), Amazon (NASDAQ:AMZN) on Demand and Hulu Plus; live and on-demand sports from NBA Game Time Premium and NHL GameCenter Live; music from Pandora, MP3tunes, MOG and Rdio; photo and video sharing from Flickr and Facebook; plus news and entertainment from thousands of sources around the world.

For more:
- see this release about Crackle
- see this release about Best Buy

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