Roxio rolls out $70 consumer-level 3D editing tools in its Video Lab HD software

Sonic Solutions, looking to take full advantage of the initial surge of 3D TV sets that consumers brought home for the holidays, not to mention 3D video cameras, is rolling out new editing software deigned to work with 3D content.

Its Roxio division today released Roxio Video Lab HD, which includes editing tools for 3D, allows users to import a range of 3D video formats including stereoscopic content directly from 3D cameras, and will even allow them to convert standard 2D into 3D and integrate it into 3D projects.

"Roxio Video Lab HD was already a popular choice for consumers looking to enjoy their personal media in stunning high definition; now it also offers a solution for those looking to add an entirely new dimension to their memories," said Matt DiMaria, Executive Vice President and General Manager, Roxio. "With Roxio Video Lab HD, 3D is making the leap from the large screen and bringing a new level of realism and visual interest to family events."

The software, which is $69.95, allows capture of raw 3D footage from video cameras, imports common 3D formats and supports standard 2D video and still formats.

It offers a full set of editing tools and will output projects to DVDs, Blu-ray Discs, to personal computers in a range of formats and can even directly upload 3D content to YouTube.

At last week's Consumer Electronics Show, which CE manufacturers pushed connected TVs hard, they also all had 3D displays, nearly all of which had lines of people waiting to check them out. 3D, it's apparent, isn't dead, it's simply taking some time to evolve. Roxio's Video Lab HD, with its new 3D support, will be one of the tools that helps drive consumer acceptance.

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